Learn how companies can tap into China's digital landscape to reach Chinese consumers through e-commerce platforms, social media (like WeChat) and Chinese "KOLs" (Key Opinion Leaders/Influencers) to reach local consumers in a more authentic, and effective way.
China's Global Brands
Drawing on key insights from his award-winning book, China Goes West, this talk can be tailored to cover everything from: 'how to compete with local Chinese champions' to how do 'Chinese companies go global' to 'Brand China: How is Soft-Power Enabling China to Spread its Influence around the World'
Influencer Marketing: Beyond Vanity Metrics to Achieve Actual ROI
Learn how Influencer Marketing can really impact business results - beyond superficial "vanity metrics" often used like shares, likes and impressions. "ROI" can be defined by meaningful output related to - growing leads, increasing brand awareness, increasing sales, managing corporate reputational risk among others.
Tap into the Global Power of Influencer Marketing
Influencer marketing is proving to be an effective way for companies to reach their target audience in a more authentic way; however, the level of development varies from region to region (and country-to-country) around the world. This talk looks at the state of influencer marketing in key geographies, what regional nuances are, and how companies can adapt to win when trying to work with local influencers to reach their target local audience
Influencer Marketing for (INSERT YOUR INDUSTRY)
There's a general perception that influencer marketing can have the greatest impact for business-to-consumer companies; however, through researching for his book Digital Influence, Backaler has identified a range of applications for organizations across industries.